How Online Business Directory Services Help Your Medical Website's Visibility
Ever wonder how patients find doctors online?
Unless they've received a referral or recommendation, chances are they won't look for a specific practice. Instead, they'll do a general, location-based search. So it's no surprise that top search results include listings from online business directories like yellowpages.com. After all, the purpose of a directory is to list businesses in a location.
Clearly, if you want to stay visible online, listing your medical website in online business directories is good sense.
"Let Your Fingers Do The Walking"*
Remember when the Yellow Pages came in one flavor—paper? Thanks to the internet, online business directories have multiplied (and saved trees! *highfive*). But with the benefits come challenges.
True, patients can rapidly find your medical practice by searching up-to-date listings sorted by name, number, or location. But there are so many directories to choose from (Google My Business, Bing Places for Business, and Yelp are just the tip of the iceberg) that figuring out the best places to list your practice can be tricky. Not to mention some of the top directories ain't cheap.
Wouldn't it be great if there were an easy, cost-effective way to list your medical website in multiple directories, so patients can find your practice quickly based on information that's complete, accurate and consistent?
We're glad you asked!
Healthcommunities: Here to Help
One of the services Remedy's Healthcommunities offers is enrolling your medical practice website with the most reputable online business directories, including local ones. We're highly selective in the directories we choose because search engines penalize sites that over-enroll, especially in disreputable directories. The way they see it, quality equals authenticity, quantity is link manipulation—a kind of spam they find about as appetizing as the meat product.
We don't like spam either. So, we do our homework, choose the best directories, find out what information they need about your practice, and where in each directory it should go.
This way, patients in your community can find you quickly, and benefit from another online directory perk: reviews and ratings of your practice. Free publicity for your practice? A win!
Plus, because these directories link back to your website, enrollment gives you the added benefit of a boost to your SEO rank. (Read our article, What Is SEO? and learn why SEO is a key consideration in online visibility.)
But we don't stop there.
Have you written awesome patient education articles for your website?
We can help you cement your reputation as a trusted source of health information by enrolling you in the Google Authorship Markup initiative—another great way to secure your online presence. (Our article Why Should Patients Pick Your Website? explains why original, high quality content is good for your medical website and your practice.)
Remember, authors who consistently provide quality content (think useful, informative, clearly written—the kind that patients and referring doctors share on Twitter, Facebook and Google+) rank higher in Google and other major search engines than authors who don't.
Another feel-good bonus: with Google Authorship Markup you have a chance to see your smiling face and excellent articles front and center in Google's search results. Nice!
We know how hard you work, so we believe in making things as easy as possible for you. All you need to do is call Remedy's Healthcommunities at 1.888.950.0808 to purchase our Online Business Directories service. That's it! We handle the nuts and bolts. You enjoy the benefits of your enhanced web presence!
Did you know Remedy's Healthcommunities provides SEO services for Doctor Websites? You do now! Give us a call at 1.888.950.0808. We'll design a custom SEO strategy tailored to your website, and increase your practice's online visibility.
Make your medical website shine! Check out our archive of web design tips
*"Let Your Fingers Do The Walking" was first used by the Yellow Pages in 1964, and features in numerous 'Most Memorable Ads' lists.